Category: Customer Research
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the distance from researcher to insight
I’m a people researcher. Call it user research, customer research, or product research. The work involves building rich qualitative or quantitative datasets, digging into that data, analyzing patterns, surfacing insights, and translating all of it into something stakeholders can use to make better design, product, engineering, and business decisions. What…
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kayfabe research
Kayfabe is a term for scripted conflict and wrestling storylines that fans know are not real but engage with anyway. It’s performance masquerading as reality, and it works partly because the emotional response, which is real for the audience, matters more than truth. It doesn’t matter that the wrestlers aren’t…
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research rigor
UX researchers—like other applied researchers—face many constraints in their work: tight timelines, pressure to move faster, and limited resources. These constraints can lead to methodological shortcuts that compromise the quality of the insights delivered. That’s not good, because the quality of the insights affects the quality of the decisions they…
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prioritizing research
Research teams talk about prioritization frameworks, impact versus effort scores, Eisenhower matrices, and ROI calculations. These tools are important but they miss something fundamental: prioritization isn’t just about deciding what to work on. It’s about having the right information to make that decision in the first place. And getting that…
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impactful xfn relationships
Researchers talk a lot about impact. We want insights to be actionable and to influence product strategy, shape design direction, and inform engineering priorities. In short, we want our work to matter. But impact doesn’t start with better methods or more rigorous analysis. It starts with relationships. Researchers who consistently…
jordan beck, phd 