My work has reshaped content strategy at Amazon Web Services (AWS), identified measurable friction in educational technology products, and built the research infrastructure that keeps teams grounded in what customers actually need. I bring a mixed-methods toolkit to every engagement: from behavioral methods like eye-tracking, to mixed-method generative approaches, to strategic frameworks (e.g. five forces) from UVA Darden and Harvard Business School (HBS) Online.
Selected methods: analytics · competitive analysis · concept testing · contextual inquiry · data science · diary studies · ethnography · eye-tracking · focus groups · interviews · literature reviews · statistical analysis · surveys · usability testing · workshop facilitation
Research
FIS
API and events integration
A foundational study combining interviews with large-scale analysis of developer-generated content on GitHub, mapping the jobs, workflow patterns, and pain points that define integration experiences.
interviews
data science
machine learning
FIS
Core banking modernization
A synthesis of industry literature and executive interviews surfaced how senior banking leaders think about bank modernization, influencing a key line of business strategy revision and additional research investment.
literature review
interviews
product strategy
FIS
API performance monitoring
JTBD interviews and concept testing identified developer workflows, resources, pain points, and mental models that directly shaped design iterations and reprioritized the product backlog.
interviews
concept testing
AWS
Innovating the new cloud customer experience
Discovered new customers’ technical workflows, information needs, and pain points, findings that redirected a multi-team content investment and reframed how AWS communicates value to new customers.
lit review
analytics
interviews
AWS
Accelerating cloud service adoption
Validated a new type of technical content (“decision guides”) through concept testing and hypothesis-driven research; findings underpinned a scalable production model for rapid development of future content types.
concept testing
interviews
stakeholder workshops
AWS
Creating inclusive AI experiences
Synthesized emerging literature (n=53) on AI and accessibility and tested conversational interfaces with screen reader users, revealing interface failures in AI chat products that were undetected with sighted testers.
lit review
usability testing
Renaissance
Improving the student login experience
KLM analysis and eye-tracking quantified the precise costs of login friction across student, teacher, and administrator flows; recommendations targeted a unified login path across a multi-product ed tech suite.
KLM analysis
eye-tracking
intercept surveys
Operations
FIS
Methodology review program
A quality bar-raising program that scaled research plan reviews from a team of six researchers to 40 designers, design leaders, and product partners; defining high-priority projects, establishing quality rubrics, and managing the program end-to-end.
program management
research quality
methods governance
FIS
Intake and prioritization pipeline
A zero-to-one system that transformed ad hoc research requests into a structured pipeline, improving request quality, reducing ambiguity, and aligning research investment with product priorities.
enablement
process design
research operations
FIS
Research communication
Built a communications mechanism that kept large XFN teams informed throughout active research, reducing the lag between insight generation and product action.
xfn leadership
standards and practices
AWS
Increasing research impact
Redesigned how research insights reached product and design teams, moving from ad hoc sharing to a structured decision-support practice that kept teams grounded in high-value customer data.
change management
process design
pilot programs
Strategy
Over two years of strategy coursework at UVA Darden and Harvard Business School (HBS) Online, I applied the full Darden strategy toolkit to Harley-Davidson (H-D) as it was in the midst of executing a new five-year plan. Working with the same company across all four courses let me build a compounding analysis, testing each framework against a real strategic situation and comparing my recommendations against H-D’s actual Hardwire plan.
Environment & competitive position
Five forces · competitive lifecycle · internationalization · diversification · stakeholder analysis
Growth strategy
Scenario analysis · game theory · growth vectors
Strategy execution
Business model canvas · 4A model · execution planning
Disruptive strategy
Jobs to be done · disruptive innovation · strategic positioning
Credentials
UVA Darden
Business Strategy · Growth Strategy · Advanced Strategy · Strategic Planning and Execution
HBS Online
Disruptive Strategy
CenterStat
Bayesian Estimation and Inference · Sample Size Planning for Statistical Power
