Category: Insights

• Customer Research Insights kayfabe Product Management Product Strategy user research UX Research

  kayfabe research

  Kayfabe is a term for scripted conflict and wrestling storylines that fans know are not real but engage with anyway. It’s performance masquerading as reality, and it works partly because the emotional response, which is real for the audience, matters more than truth. It doesn’t matter that the wrestlers aren’t…

  February 17, 2026