Category: usability
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give customers faster horses
Innovation is driven by a desire to solve problems and meet customer needs. But how can we develop groundbreaking solutions if we don’t listen to what customers say they want? If I got a nickel every time someone said “Don’t listen to what customers say. Watch what they do…” I’d…
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second rule of usability: listen to users
I’ve noticed a recent uptick in interest in two provocative articles about user research: (1) First Rule of Usability? Don’t Listen to Users and (2) Walmart’s $1.85 Billion Dollar Mistake. In my view, both of these are being used to advocate for exactly the wrong things. User research involves studying…
jordan beck, phd 