Category: user research

• Customer Research Insights kayfabe Product Management Product Strategy user research UX Research

  kayfabe research

  Kayfabe is a term for scripted conflict and wrestling storylines that fans know are not real but engage with anyway. It’s performance masquerading as reality, and it works partly because the emotional response, which is real for the audience, matters more than truth. It doesn’t matter that the wrestlers aren’t…

  February 17, 2026
• design Product Management Product Strategy professional networks user research

  metrics

  This is part of a series about metrics that wasn’t planned as a series, but, well, here we are… I’ve got a lot of grievances to air! And today I’m focused on metrics that mask bad experiences and others that perpetuate false or misleading narratives. Take engagement metrics for AI…

  February 6, 2026