Category: ux design
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good design
You’ve probably heard it before: when designs work well, they go unnoticed, fading into the background of our lives. This idea comes from phenomenology, with concepts like ready-to-hand and present-to-hand, which suggest that we notice things when they fail or don’t work as intended. I notice things when they don’t…
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give customers faster horses
Innovation is driven by a desire to solve problems and meet customer needs. But how can we develop groundbreaking solutions if we don’t listen to what customers say they want? If I got a nickel every time someone said “Don’t listen to what customers say. Watch what they do…” I’d…
jordan beck, phd 