I write about topics that matter to me and that should matter to analysts, designers, researchers, and strategists.
book year in review
I’m a reader, but I’m not in the habit of recording what I read. In 2025, thought it might be neat to keep a record so that I could carry out a year-in-review type reflection. So I did, and here…
Keep readinggood judgment
Fewer clicks may not be a good proxy for improving digital customer experiences (cx). I get why it’s appealing to index on fewer clicks. It’s easy to measure and, because we can design digital products to reduce the number of…
Keep readingready player one
**lots of spoilers ahead** I read Ernest Cline’s Ready Player One with my daughter — a bookworm and avid video game player — and was pleasantly surprised by what we found: a dystopian future where jobs are scant, mega-corporations control…
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jordan beck, phd 