I write about topics that matter to me and that should matter to analysts, designers, researchers, and strategists.
the distance from researcher to insight
I’m a people researcher. Call it user research, customer research, or product research. The work involves building rich qualitative or quantitative datasets, digging into that data, analyzing patterns, surfacing insights, and translating all of it into something stakeholders can use…
Keep readingtimeliness, not speed
Researchers often get measured on speed. How quickly can you turn around a study? Can you deliver insights in two weeks instead of four? The pressure is increasing, especially with the advent of AI research tools that center speed-to-insight as…
Keep readingkayfabe research
Kayfabe is a term for scripted conflict and wrestling storylines that fans know are not real but engage with anyway. It’s performance masquerading as reality, and it works partly because the emotional response, which is real for the audience, matters…
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jordan beck, phd 